An IP Firm
that prioritises your
business needs.
At our firm, your intellectual property (IP) is our business, your success is our success. We know that your IP is an invaluable asset that can help you generate revenue and beat the competition. We understand the challenges and concerns that every business owner is faced with, which is why we want to help you protect your IP rights with as much ease as possible.
Our Key Services
01.
Trademarks
We work with our clients to build and protect their investments in brands and creative names.
02.
IP Strategy & Portfolio Management
We assist our clients in identifying the kind of IP they have in their business and guide them on how to maximise the IP they have as well as manage their portfolio of IP rights internationally.
03.
Copyright
We help our clients with protecting their artistic, musical, literary and other creative works through copyright registration.
04.
Contracts
We help our clients in drafting, reviewing and negotiating legal contacts necessary in their business.
Our Story
Seiter IP’s brand story is one of resilience, strength, and foresight. Despite our size and struggles, we are steadfast in our role as IP professionals to help our clients navigate the complex world of intellectual property and guide them in protecting their IP rights. The firm was founded by William J. Seiter, or Bill as he was fondly known as. Bill started the firm as a sole proprietor and a few years later, brought in Kiran, an attorney from Singapore, as his business and life partner. In 2013, Kiran and Bill expanded their IP firm to Singapore for the Southeast Asian region.
After Bill’s sudden passing in 2019, Kiran decided to keep Bill’s memory and legacy alive by continuing the firm in both regions, ensuring that our commitment to excellence and dedication to our clients remains steadfast. Though Bill has since passed, his spirit and dedication continue to inspire us every day. Bill established the Seiter brand with a singular mission: to provide unparalleled expertise and guidance in intellectual property law. His passion for protecting IP rights with heart and honesty, going the extra mile for our clients, laid the foundation for our firm’s values and principles.
Today, Seiter IP is led by two exceptional partners, Kiran and Marni, who bring over 30 years of combined experience to the firm. With a name that means "ray of light" in Sanskrit, Kiran embodies the illumination and guidance we strive to provide our clients. Her warmth, professionalism, and conscientious approach have earned her a stellar reputation in the field of intellectual property law, especially trademark law. Kiran's expertise in working with businesses ensures that our clients receive the most insightful and strategic advice. Marni is a seasoned expert with a deep understanding of the nuances of intellectual property throughout the Southeast Asian region, having been in the field since 1995. Marni complements Kiran’s strengths with her analytical prowess and dedication to client success. Her meticulous attention to detail and unwavering commitment to excellence have been instrumental in securing the intellectual assets of numerous businesses.
As we move forward, we remain dedicated to upholding the values and principles established by Bill. Our brand serves as a constant reminder of our commitment to guiding and protecting our clients with the same passion and dedication that Bill instilled in us. We invite you to join us on this journey, as we continue to shine a light on the path to innovation and success. At Seiter IP, your intellectual property is not just protected; it is nurtured and empowered to reach its fullest potential.
Our Team
William J. Seiter
Founder
(In memoriam)
Bill founded the firm, Seiter & Co. back in 2001. Bill quickly made a name for himself in the trademarks and IP industry. Friends became clients and clients became friends. Bill was a well-respected and revered member of the IP community. He worked hard every day to make a difference and set himself apart from other IP lawyers, and in the end, he achieved exactly that. His spirit and values still reside within the firm and we aspire to keep his legacy going for years to come
Kiranjit K. Dharsan Seiter
Managing Partner/Attorney
Kiran is a qualified attorney in Singapore and California, starting her legal and IP career in 2006. She manages both our offices and has a wealth of trademark and IP experience in Southeast Asian and the United States. She has worked with multi-national corporations, small-medium enterprises, start-ups in many industries such as apparel and accessories, cosmetics, pharmaceuticals, toys, sporting goods, wines and spirits, agricultural and dairy products, foods, and beverages, electronic and computers, industrial equipment, and machinery and personal care, health care, medical devices, and services. Her philosophy is to work from the heart and epitomize authenticity when working with our clients.
Marni Hj. Afandi
Partner, Senior Trademark Portfolio Manager
As an IP professional with over 27 years of experience. Marni has seen many changes in the trademark and design laws and practices of Singapore as well as the other ASEAN countries. She oversees the operations in Singapore when Kiran is away in the US and is instrumental in the success of the firm. Marni has an exceptional grasp of IP requirements in the region and has a wealth of experience in working with IP counsel in each jurisdiction. Her most valued asset is her responsiveness and eye for detail.
Our Offices
Singapore (Southeast Asia)
Office Address:
10 Raeburn Park
#02-08, Suite GH04, Singapore 088702
Email : mail@ipconsultants.asia
Tel: + 65 62219250
United States
Office Address:
2450 Colorado Ave, STE 100E,
Santa Monica, CA 90404-5535
Email : mail@seiterlegalstudio.com
Tel: + 1 ‪(424) 229-2518‬
"What's in a name? Everything."
​
William J. Seiter
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Success Stories
I had the pleasure of working with Kiran for all the contract-writing needs of my business, Oysterly. From the very beginning, Kiran demonstrated an exceptional level of professionalism and expertise that truly set my mind at ease. Her attention to detail, combined with a deep understanding of the legal intricacies involved, resulted in comprehensive contracts that perfectly aligned with our business objectives. Kiran was not only thorough but also incredibly responsive, ensuring all our questions were answered promptly and clearly. Her guidance through the process was invaluable, making what could have been a daunting task, seamless and straightforward. I cannot recommend Kiran enough!
Melissa Laurie, Managing Director of Oysterly
Our brand – the symbolism of the lighthouse
Although we continue to have two offices – Seiter Legal Studio in Los Angeles and Seiter IP Consultants LLP in Singapore – effective 1 June 2024, we shall holistically and jointly be known as Seiter IP. To mark this important milestone and as we continue to grow and evolve, we are proud to introduce our new brand and logo, which encapsulates the essence of Seiter IP, a multi-jurisdictional IP firm.
Our new logo features a lighthouse, a powerful symbol of light when there is darkness; there to guide and provide protection from dangerous waters. When our clients struggle or feel lost in navigating intellectual property within their respective businesses, we are here to provide them with the guiding light. We chose the lighthouse as our symbol because we are the beacon of light for our clients who may be in the dark about their IP rights and how to protect them for maximum value. We are always there to strategize with them and offer the guidance they seek. The lighthouse was first chosen by Bill when he first started the firm Seiter & Co. We have now brought the lighthouse back to our name as a tribute to Bill and for what our firm stands for.
Accompanying the lighthouse are rays of light which also happens to represent the meaning of Kiran’s name. The rays of light symbolize hope, clarity, and the direction we provide to businesses steering through the often-turbulent waters of intellectual property rights. At Seiter IP, we understand that intellectual property is a vital asset for any business. Our mission is to protect and enhance these assets through strategic, insightful, and personalized services. We pride ourselves on being more than just advisors; we are partners in our client's success, providing them with the tools, information, and guidance they need to thrive in a competitive landscape.
We are elated that you have taken a step towards fostering ties with our firm by visiting our website. Take the next step, contact us, and allow us to win your trust by letting our work speak for itself.
Office Address:
10 Raeburn Park
#02-08, Suite GH04, Singapore 088702
Email : mail@ipconsultants.asia
Tel: +65 62219250
Office Address:
2450 Colorado Ave, STE 100E,
Santa Monica, CA 90404-5535
Email : mail@seiterlegalstudio.com
Tel: +1 ‪(424) 229-2518‬